Tiana Halal Pet Food
Tiana is the UK’s first halal-certified cat food brand, pioneering a niche market focused on ethical standards, premium ingredients, and the needs of conscious pet owners.
Task
Entering a new market with a unique value proposition meant establishing trust and clarity around the brand's halal certification. We needed to communicate this distinct positioning effectively, while ensuring the user journey was intuitive and seamless.
Breaking into a new and specific market required strong, credible branding that communicated Tiana’s unique selling points. The main challenge was establishing trust and clearly differentiating the brand from conventional pet food products while creating a streamlined digital presence for online purchasing.
Our team developed a holistic approach, creating a brand identity that reflected Tiana’s ethos.
Our team developed a holistic approach, creating a brand identity that reflected Tiana’s ethos. We conducted market research to understand the specific needs of halal-conscious pet owners and designed a website that was visually engaging and user-friendly.
The branding and website design established Tiana as a trusted name in halal pet food, achieving strong customer engagement.
| Midnight Blue #02304C | ◯ | |
| R 2 G 47 B 75 |
Midnight Blue
| Congress Blue #004B8C | ◯ | |
| R 0 G 73 B 138 |
Congress Blue
| Denim #1E73BE | ◯ | |
| R 30 G 115 B 190 |
Denim
| Tan #D2B15B | ◯ | |
| R 210 G 176 B 91 |
Tan
Typefase
Beatrice Regular
Usage
Headlines
Typefase
Beatrice Regular
Usage
Headlines
Typefase
Beatrice Regular
Usage
Headlines
The branding and website design established Tiana as a trusted name in halal pet food, achieving strong customer engagement and high conversion rates. The streamlined checkout process significantly reduced cart abandonment.
Project Strategy:
- Market Positioning Strategy: Thorough market research to define Tiana’s position and identify key competitors.
- Content Strategy: Developed a plan for storytelling across the website and social media, emphasising quality and ethical sourcing.
Product Strategy:
- Diverse Product Line: Developed a range of flavours catering to different dietary needs while maintaining halal certification, ensuring broad appeal.
E-commerce Platform: Built on a robust platform supporting flexible payment options and user accounts for tracking orders.