Olive Lantern Trust
Olive Lantern Trust is a charity based in Bradford with a mission to help those in need, particularly focusing on supporting underprivileged children worldwide.
Task
Creating a digital presence that communicated the charity’s work while simplifying the donation process.
Creating a digital presence that communicated the charity’s work while simplifying the donation process was crucial. The existing process was complex, deterring potential donors.
We collaborated with Olive Lantern Trust to craft a brand identity that communicated compassion and transparency.
We collaborated with Olive Lantern Trust to craft a brand identity that communicated compassion and transparency. The website was designed to facilitate an engaging and seamless donation process.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
The new branding and website design enhanced the charity’s credibility. Donors reported a more transparent and user-friendly experience, resulting in increased donations.
Project Strategy:
- Engagement Strategy: Developed tactics for donor engagement beyond the donation process through newsletters and community events.
- Analytics Strategy: Implemented tools to track user engagement and donation patterns for real-time insights.
Project Design:
- Donor Experience Design: Created an emotional journey with heartfelt stories and testimonials.
- Visual Hierarchy: Utilised clear hierarchies to guide users through the donation process.
Ready to work together?